Cinemark Holdings Inc. announced that Spider-Man: Brand New Day became the highest-grossing domestic film in the company's history in less than three weeks, surpassing all previous releases in its market.
Marvel’s film set records across Cinemark’s premium formats, including Cinemark XD, ScreenX panoramic screens, and D-BOX motion seats, while also boosting sales of food, beverage, and merchandise. Cinemark XD accounted for 13% of the global box office in 2025 despite representing just 5% of screens, according to the company.
Justin McDaniel, Cinemark के 글로벌 콘텐츠 부문 수석 부사장은 이 성과를 "기본"으로 묘사하면서, 영화가 국내 극장에서 얼마나 빠르게 강세를 추구하고 있는지를 언급했다. 이 회사는 42개 미국 주와 라틴 아메리카 13개 국가에서 5,500개 스크린과 500개 극장을 운영 중이다. 이 중 미국 내에서는 301개 극장, 4,219개 스크린이 포함돼 있다.
Cinemark’s domestique circuit features reclining seats in approximately 72% of locations, while its premium formats include over 300 Cinemark XD auditoriums across the U.S. and Latin America. The company’s Movie Club subscription program has surpassed 1.5 million members, and domestic guest satisfaction ratings are reported at roughly 95%.
Filmin succes følger en række kommende udgivelser, herunder Practical Magic 2 den 11. september, Resident Evil den 18. september, The Cat in the Hat den 6. november, The Hunger Games: Sunrise on the Reaping den 20. november, og Dune: Part Three samt Avengers: Doomsday, som begge er planlagt til udgivelse den 18. december.
