MNTN, a Connected TV advertising technology platform coted on the NYSE with ticker MNTN, has appointed Frank Lee as Senior Vice President of Agency Partnerships. Lee will oversee the company’s agency business, focusing on expanding its ecosystem and strengthening relationships with independent and holding company agencies.
Lee heeft meer dan 25 jaar ervaring in zoekmachines, sociale media, e-commerce en verbonden televisie, waaronder functies bij Snap, Meta, The Search Agency, DataPop en Overture. De afgelopen tijd was hij globaal directeur van zelfstandige agencies bij Snap, waar hij partijen beherkte in de Verenigde Staten en Europa. Vóór deze functie had hij RealEyes Digital opgericht en geleid tot de overname door AdMax Local in 2024, waar hij vervolgens als president bleef werken.
Nominasyonet er en følge av de nyttige ledere som nylig har blitt ansatt i MNTN, inkludert Chief Revenue Officer Garland Hill og Global Head of Premium Content Peter Blacker. Selskapet har oppgitt at det har opplevd en stor vekst i sitt agentursvirksomhet de siste 12 månedene, da agenter i stadig større grad bruker Connected TV-reklame gjennom selskapets self-serve-plattform, som måler konverteringer, inntekter og besøk på nettsteder fra TV-kampanjer.
Mark Douglas, President and CEO of MNTN, said, 'Performance TV is quickly becoming one of them. Frank has spent his career helping agencies stay ahead of where advertising is going, and now he's joining us to lead the next chapter of our agency business.'
