YETI Holdings Inc. laid out a five-year growth framework through fiscal 2030 at its investor day on September 17, 2026, targeting more than $4 billion in combined new sales, product platforms and international revenue while projecting cumulative free cash flow of $1.2 billion to $1.4 billion.
Matt Reintjes, YETI’s chair, president and chief executive officer, said the company aims to generate $1 billion in new sales, develop a $1 billion product platform and reach $1 billion in international sales, alongside delivering over $1 billion in cumulative free cash flow across the period.
The Bags & Soft Coolers category was identified as the next billion-dollar product platform, joining existing families in Gear & Equipment and Home & Hydration. The strategy signals an effort to broaden YETI’s revenue base beyond its traditional hard coolers.
Reintjes said, “The next chapter for YETI is about building a larger, more global and more durable company, supported by expanding product platforms, improving profitability and strong free cash flow generation.”
On the cost side, an enterprise-wide productivity initiative called Project Upcycle has identified approximately $100 million in opportunities spanning cost of goods sold and operating expenses.
Long-term financial targets for the five-year horizon call for annual net sales growth in the mid-single-digit to high-single-digit range, adjusted operating income growth in the high-single-digit to low-double-digit range, and adjusted earnings per share growth in the low-double-digit to high-teens range. Cumulative free cash flow is projected at $1.2 billion to $1.4 billion.
For fiscal year 2026, YETI reiterated its prior guidance: sales growth of 7% to 8%, adjusted operating income growth of 10% to 12%, adjusted EPS of $2.94 to $3.00, and free cash flow of $200 million to $225 million. The company plans to return excess cash to shareholders primarily through share repurchases.
