Vivid Seats Inc., based in Chicago, has secured a multi-year partnership with the Los Angeles Rams to offer enhanced fan experiences at SoFi Stadium in Inglewood, California. The agreement positions the company as the team’s Official Fan Experience Partner, introducing exclusive sideline and field-level packages designed to deepen engagement with the franchise’s home games.
Under the deal, Vivid Seats will serve as the presenting sponsor of the Rams’ VIP Pregame Sideline Experience, granting fans access to premium pre-game activities. This includes game tickets in a designated zone alongside sideline access beginning two hours before kickoff, allowing attendees to witness player warm-ups. Additionally, postgame Field Passes will provide field-level viewing after games conclude, offering a unique perspective of the stadium.
Fans can purchase these experience packages through Vivid Seats’ website and mobile app. The partnership marks Vivid Seats’ expansion into professional sports sponsorship beyond its existing footprint in entertainment and events. The company, founded in 2001, has previously partnered with NFL teams such as the Indianapolis Colts and San Francisco 49ers, as well as the Los Angeles Chargers.
‘We’re thrilled to partner with the Los Angeles Rams,’ said Geoff Lester, Chief Commercial Officer at Vivid Seats. ‘This collaboration aligns with our mission to innovate fan experiences, ensuring attendees leave each game with unforgettable memories.’ Jennifer Prince, Chief Commercial Officer of the Rams, emphasized the partnership’s value in providing fans with fresh ways to engage with gameday at SoFi Stadium. The agreement is expected to launch at the beginning of the current football season.
