UBS, the Swiss bank, has launched Yumo, a digital learning platform designed to help younger generations navigate financial decisions and understand economic concepts. The platform aims to contribute to financial and economic education, continuing a tradition of knowledge dissemination by banks.
Yumo focuses on explaining central financial and economic topics in an understandable manner. It targets young people who want to make informed financial decisions in their daily lives, such as creating a budget, saving, investing, and understanding the role of the economy in their lives.
The platform uses concrete examples and interactive elements, including short chapters, quizzes, and videos, to help users understand how to make financial decisions and avoid common mistakes. Regular checks are designed to help users better understand their 'personal money mindset' and provide practical tips for handling money in everyday life.
Yumo is accessible to all and can be used in German, French, Italian, and English. CEO Sergio Ermotti expressed pride in continuing the bank's tradition of promoting financial knowledge, stating that it is crucial for young people to utilize their opportunities and shape their future. Financial knowledge helps them make informed decisions, strengthen their financial independence, and contribute to a more resilient society.
UBS references the Swiss People's Bank, which, in the 1970s, made financial and economic knowledge accessible through the guide 'Money and Economy', a tradition that the bank aims to continue with Yumo.
