Tonies reported a 38% year-over-year increase in first-half 2026 revenue to €630 million, driven by strong global demand for its audio content platform. The company, which operates under ticker TNIE, also posted a negative free cash flow of €64 million in the period but expects full-year free cash flow to turn positive.
At the German Select VIII Conference on August 25, 2026, Tonies provided updated financial guidance, targeting an adjusted EBITDA margin of 9% to 11% for the full year. Longer-term targets include €1.4 billion in revenue and a 16% to 18% adjusted EBITDA margin by 2030.
The company highlighted its expanding ecosystem, with over 12.6 million Tonieboxes sold and more than 173 million figurines distributed globally. Customer retention remains strong, with 70% to 80% of all boxes ever sold remaining active, including units purchased up to a decade ago. The average customer buys about 20 figurines within the first 4.5 years of owning a box.
Tonies also introduced the Toniebox Lite, a smaller and roughly 50% cheaper device designed to attract new or price-sensitive customers. The product launched exclusively at Walmart in the U.S., adding 800 retail points of sale, though it will not be introduced in the DACH region or France due to high existing household penetration among children aged 3 to 7.
Content partnerships continue to drive growth, with Tonies securing exclusive audio content rights for Pokémon, the first such authorization for the franchise. Related figurines sold out during retail pre-orders. Additional integrations include Hasbro properties such as Monopoly, The Game of Life, and Guess Who?, as well as serialized sports content from Bayern Munich, updated bi-weekly after home matches. Manufacturing is based in Vietnam and China, with Vietnamese capacity sufficient to meet U.S. demand.
