Sunrise reported a 2.6% year-over-year decline in second-quarter revenue to 712.9 million Swiss francs, reflecting the absence of prior-year price increases and softer customer numbers tied to the migration from UPC to Sunrise subscription plans. The Swiss telecom operator, the country’s second-largest, posted a corresponding drop in operating profit during the three months ended June 30.
The revenue decrease follows the normalization of pricing after last year’s increases, while the transition of customers from UPC to Sunrise service offerings has contributed to weaker subscriber metrics. Despite the sequential softness, management reiterated its full-year financial targets, signaling confidence in a recovery trajectory for the remainder of 2026.
The company’s second-quarter performance underscores the challenges in sustaining growth amid competitive market dynamics and shifting consumer preferences. Sunrise continues to navigate the integration of former UPC customers while managing pricing adjustments that no longer benefit from prior-year tailwinds.
