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Strive stock jumps 8.7% on True North deal, Bitcoin treasury boost

Strive surged in pre-market trading after analysts highlighted the strategic value of its True North acquisition and Bitcoin holdings. Benchmark maintained a $32 price target.

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Priya Anand · Equities & Earnings Desk · 22 Aug 2026 · 08:28 · 1 min read
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Strive stock jumps 8.7% on True North deal, Bitcoin treasury boost

Strive Inc. (ASST) advanced nearly 8.7% in pre-market trading on Thursday, lifting shares to $17.54, following a surge in Bitcoin prices and renewed analyst optimism.

Benchmark reiterated its Buy rating and maintained a $32 price target on August 20, citing the strategic value of Strive’s acquisition of True North. Analysts noted that the deal has strengthened the company’s risk management capabilities within its digital asset treasury operations, particularly after a recent sharp decline in Bitcoin prices.

Strive’s balance sheet includes over 20,000 Bitcoin as its primary treasury asset, a significant increase from roughly 5,000 Bitcoin held in late 2025. The company’s exposure to Bitcoin has been a key driver of investor interest amid broader market volatility in digital assets.

Institutional and insider activity also contributed to the stock’s momentum. Point72 disclosed a new stake in ASST in its most recent 13F filing, while a company director increased personal holdings as recently as August 18.

The broader market showed modest gains, with the S&P 500 up 0.6%, the Dow Jones rising 0.7%, and the Nasdaq advancing 0.8%. The rally followed a high-profile White House crypto summit held the prior day, where senior administration officials and industry leaders discussed federal stablecoin frameworks and national strategic reserve policies.

This article was produced with AI assistance and edited by a Finance Review Daily journalist.
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Written by
Priya Anand
Equities & Earnings Desk

Priya covers listed equities and corporate earnings, reading quarterly results and guidance for what they signal about sector health and forward valuations.

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