Stifel reiterated its Buy rating on Deckers Outdoor (NYSE: DECK) on Tuesday, lowering its price target to $133 from a prior level while maintaining a positive long-term view of the company’s brand-driven growth trajectory.
The firm’s analyst Peter McGoldrick highlighted Deckers’ valuation metrics, noting the stock was trading at a P/E of 12.9 and was included on InvestingPro’s list of most undervalued equities. At the time of the rating, Deckers shares were valued at $12.5 billion, with a market price of $92.08.
Deckers reported first-quarter fiscal 2027 results that exceeded expectations, with revenue rising 6% against guidance of 5% growth. Earnings per share reached $0.94, surpassing the guided range of $0.82 to $0.87. However, second-quarter guidance fell short of market and analyst estimates, contributing to Stifel’s target reduction.
The analyst acknowledged challenges in penetrating the youth lifestyle segment, particularly for premium running brands such as HOKA, which remains underpenetrated despite its growth momentum. Stifel’s revised target implies a potential upside of approximately 44% from current levels, based on Tuesday’s closing price.
Other firms maintained positive ratings on Deckers. UBS reaffirmed its Buy rating with a $161 price target, citing the company’s growth profile and potential undervaluation. Truist Securities reduced its target to $105 but kept its Buy rating, citing timing issues in the second-quarter outlook. Needham adjusted its target to $125 following the first-quarter results, while KeyBanc retained a Sector Weight rating, noting revenue met expectations and margins outperformed guidance.
