Rocket Companies has named Alessio Sanfilippo as chief executive officer of Redfin, effective immediately, as the online real estate platform transitions under its ownership.
Sanfilippo brings more than 20 years of experience in product development, data analytics and technology leadership. Prior to his appointment, he served as vice president of insights at Meta’s Reality Labs, where he led global teams in data science, data engineering and user research. Earlier in his career, he led data and user research for WhatsApp, contributing to its expansion to more than 100 million monthly active users in the United States.
His background also includes leadership roles at Intuit, where he oversaw data, analytics and applied artificial intelligence initiatives across TurboTax and QuickBooks. Sanfilippo previously held positions at SAP, GoSeek, Hotwire and United Airlines.
The appointment follows Rocket Companies’ acquisition of Redfin in July 2025. Varun Krishna, CEO of Rocket Companies, said he worked with Sanfilippo at Intuit and highlighted his combination of analytical rigor and consumer-focused approach.
Rocket Companies, founded in 1985 and listed on the New York Stock Exchange under the ticker RKT, has emphasized integration between its mortgage and real estate businesses. The companies recently launched the Super Savings Program, offering homebuyers and sellers who use both Redfin and Rocket Mortgage up to $20,000 in combined lender credits and commission savings.
