Reitar Logtech Holdings Limited announced the formation of a HK$120 million joint venture focused on cold chain logistics in Hong Kong, integrating its property and logistics technology with a specialist operator’s infrastructure.
The venture, named Smart Pointer Logistics Technology Limited, is a collaboration between Reitar and Smart Pointer Logistics Warehouse Limited, a Hong Kong-based cold chain specialist operating a logistics center in Kwai Chung. The joint venture will operate across Hong Kong and the Greater Bay Area, targeting temperature-controlled supply chains for food and beverage, foodservice, retail and e-commerce sectors.
Reitar, listed on NASDAQ under the ticker RITR since 2024, contributes cold chain infrastructure, logistics technology and digital platforms to the partnership. Smart Pointer brings expertise in cold storage, cargo handling and order fulfillment, having previously utilized Reitar’s cold storage facilities and adopted its Warehouse-as-a-Service model to upgrade warehouse management systems and workflows.
The venture aims to integrate warehouse, transportation and order management systems, connecting them to customers’ enterprise resource planning systems, e-commerce platforms and delivery partner networks. The collaboration is structured around a five-year service agreement valued at HK$120 million, aligning the partners’ capabilities to expand digital fulfillment in temperature-controlled logistics.
