NS Partners, an independent wealth‑management firm founded in 1964, has relocated its Zurich branch from Freigutstrasse to the White Castle (Weisses Schloss) on General‑Guisan‑Quai. The historic building, owned by Zurich Insurance, offers 220 square metres of representative meeting rooms and a lake view.
Pascal Scherer, head of the Zurich office, said the new premises improve client reception and provide a more motivating environment for employees. He emphasized that the move is not about prestige but about practical space for client meetings.
The firm has been present in Zurich since 1990, with its headquarters in Geneva and additional offices in London, Luxembourg, Madrid, Milan and Bermuda. Supervised directly by FINMA, NS Partners employs roughly 130 staff across its locations.
Assets under management have risen from over CHF 10 billion in 2020 to CHF 15 billion at the time of the interview, a growth partially attributed to favorable market conditions. The firm pursues qualitative growth without setting hard numerical targets.
NS Partners positions itself as an attractive partner for private‑banking advisers seeking to focus on core advisory work rather than back‑office compliance. Recent hires have come from private‑banking circles, though the firm has not pursued external acquisitions, citing integration challenges.
Now in its third generation, the firm is led by twelve partners. Its investment approach is long‑term and active in equities, without a strict value or growth bias. Clients are notably overweight in hedge funds and gold.
The flagship Haussmann Fund, launched in 1974 and described as a fund of hedge funds, invests in the top 35 hedge‑fund managers. Its assets have grown from $1 billion to $1.8 billion, attracting new inflows thanks to strong performance.
Approximately one‑quarter of NS Partners' clients are Swiss; the remaining clients are based in Europe and Latin America. The move to the White Castle, with its historic architecture and lake view, is expected to enhance the experience for international clients visiting the firm in Zurich.
