Brazil’s cosmetics group Natura said on Monday it will appoint Alessandro Carlucci as chief executive officer effective Oct 1, 2026, following the resignation of João Paulo Ferreira, who will leave after Sept 30, 2026.
The board approved the transition last Friday, marking a return for Carlucci, who previously led Natura from 2005 to 2014. Ferreira completed a 10-year cycle as CEO. The company said strategic guidelines remain unchanged under the new leadership.
Natura’s shares rose as much as 9% in early trading, with the stock last up 5.26% at R$9.20 by 11:50 a.m. local time, while the Ibovespa index gained 0.79%. The move follows first-half results that showed an 8.5% drop in net revenue to R$9.9 billion, with Brazil operations contracting 10.7%.
Santander analysts said the leadership change signals further progress in the company’s focus on core operations, supported by a leaner structure and experienced executives with deep knowledge of the business model and capital allocation discipline. UBS BB analysts noted ongoing challenges from e-commerce competition, international brands, niche and influencer-led labels, local rivals, and potential impacts from Brazil’s 2027 consumption tax reform.
The group operates brands including Aesop, The Body Shop and Avon International.
