Mondelez International has been named the official snacking partner of the Kansas City Chiefs, marking the company’s first partnership with a professional football team.
The agreement will integrate Mondelez brands into game-day experiences at Arrowhead Stadium, including RITZ Crackers, OREO Cookies, CHIPS AHOY! Cookies, and SOUR PATCH KIDS. The deal also includes retail promotions in Kansas, Missouri, and Nebraska beginning in October, featuring Chiefs branding on in-store displays.
Mondelez, headquartered in East Hanover, New Jersey, reported 2025 net revenues of approximately $38.5 billion. The company operates in more than 150 countries and produces additional brands such as CLIF BAR, TATE'S BAKE SHOP, CADBURY DAIRY MILK, MILKA, and TOBLERONE.
Nick Rogers, Director of Portfolio Marketing & Sponsorships at Mondelez International, said the partnership aligns with the company’s goal of engaging with the Chiefs’ fanbase. Tyler Kirby, Executive Vice President and Chief Revenue Officer of the Kansas City Chiefs, stated the collaboration aims to enhance the fan experience at Arrowhead Stadium and across the community.
The Chiefs, founded in 1960 as the Dallas Texans and relocated to Kansas City in 1963, compete in the West Division of the American Football Conference in the National Football League.
