MNTN (NYSE: MNTN) and Klaviyo (NYSE: KVYO) launched a two-way integration linking MNTN Performance TV with Klaviyo's email and SMS marketing platform, announced Wednesday.
The integration enables marketers to target Klaviyo audiences on Connected TV through MNTN Performance TV, while also using TV ad exposure to trigger automated email and text message campaigns within Klaviyo. Brands can activate specific audience segments—including repeat buyers, cart abandoners, and lapsed customers—on MNTN Performance TV.
After a customer views a Performance TV ad, the system automatically triggers personalized email and text message sequences in Klaviyo. Daily audience updates allow targeting of current customer data without manual exports, according to the companies.
Mark Douglas, CEO of MNTN, said: "TV has always been great at starting conversations. It just wasn't invited to the follow-up. Integrations like this unlock the credibility and scale that TV can deliver for brands of any size."
Eddie O'Brien, Klaviyo's SVP of Global Partnerships and Alliances, noted the integration allows brands to reach audiences on television and continue engagement across other channels.
The integration is built on substantial customer overlap between the two platforms, particularly among retail and e-commerce brands. It is open to advertisers with an active Klaviyo account and at least one audience list or segment.
MNTN operates a self-serve technology platform for Connected TV advertising. Klaviyo provides customer relationship management software for business-to-consumer companies.
