Lithia & Driveway (NYSE: LAD) has appointed Scott Cooke as operations president, effective immediately, the company said Monday.
Cooke joins from Toyota Financial Services, where he served as president and CEO and oversaw assets exceeding $150 billion. In his new role, he will lead the Southeastern and South Central Store Operations, Driveway Finance Corporation, and the Finance & Insurance divisions.
The appointment follows the planned retirement of Chuck Lietz, who currently heads Driveway Finance Corporation and is set to retire in 2027. Cooke will report to Lithia & Driveway President and CEO Bryan DeBoer, who highlighted Cooke’s cultural alignment and operational expertise.
DeBoer stated, "Scott is a perfect cultural fit and proven leader with deep operational expertise, a customer-first mindset, and an impressive track record of delivering results."
Cooke brings 25 years of experience in automotive finance and operations to the role, including his tenure at Toyota Financial Services.












