Klaviyo Expands AI Integrations, Adds SQL Query Access

Klaviyo Inc., a Boston-based provider of customer relationship management (CRM) software, announced enhancements to its platform at its annual customer conference. The company expanded access to third-party AI tools via over 260 Model Context Protocol (MCP) tools and 490 APIs, enabling users to interact directly with AI systems like Claude and ChatGPT without leaving Klaviyo’s interface. This integration supports more than 350 pre-built integrations for business-to-consumer (B2C) companies, reflecting its broad adoption among e-commerce and marketing teams. Additionally, Klaviyo introduced SQL query functionality, allowing users to formulate questions in plain language that the system converts into executable SQL queries. The feature currently supports querying profiles, events, segments, lists, and catalogs, with further capabilities planned. This capability is available in preview through Klaviyo’s Composer tool and MCP framework. The company also consolidated its Marketing Analytics product into a new Personalization layer, integrating advanced targeting, content selection, and timing models for more granular customer engagement. Updates to Composer include SQL access, automated task scheduling, and the ability to save custom workflows. Klaviyo has expanded its mobile offering with a new app, which will include additional mobile-specific features. The platform’s customer support system, Customer Agent, has processed over 1.3 million messages and now supports 100+ languages via Shopify Markets, with voice capabilities planned. Additional features include expanded web personalization through Customer Hub, a preview of location-based targeting called Clicks to Bricks, and a planned Compliance Hub module. Klaviyo operates at scale, processing over 4 billion signals daily and serving more than 205,000 paying customers. The updates aim to enhance data-driven personalization and workflow automation for its B2C-focused clientele.