Jones Soda, Rap Snacks launch hip-hop craft soda line
Partnership combines Jones Soda's craft beverage expertise with Rap Snacks' hip-hop branding. Products to feature limited-edition flavors tied to music artists.
Jones Soda Co. announced a partnership with Rap Snacks to introduce a limited-edition craft soda line targeting hip-hop culture.
The collaboration will feature multiple flavors, each designed to align with the aesthetics and themes of prominent rap artists, according to the companies. Jones Soda, known for its craft and novelty beverage offerings, will produce the beverages, while Rap Snacks—recognized for its hip-hop-inspired snack products—will contribute branding and marketing expertise.
The soda line is expected to launch in select markets later this year, with further details on specific flavors and artist collaborations to be announced. Both companies described the partnership as an effort to merge beverage innovation with hip-hop culture, targeting a younger consumer demographic.
Jones Soda, based in Seattle, has previously collaborated on limited-edition products with brands and artists, while Rap Snacks, headquartered in Atlanta, specializes in flavored snack products marketed through hip-hop branding.
Helena covers corporate news for listed and private companies across Europe, from strategy shifts to leadership changes, with an eye for what a story signals about the broader market.
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