The senior vice president of supply chain at The Honest Company (NASDAQ: HNST) sold 7,195 shares for $35,994 to cover tax liabilities tied to a previously vested restricted stock unit grant.
Etienne von Kunssberg executed the sales on Aug. 20 and Aug. 21 at prices ranging from $4.99 to $5.01 per share. The transactions were conducted exclusively to satisfy tax obligations arising from the vesting of a prior RSU grant, according to regulatory filings.
On Aug. 20, von Kunssberg also acquired 105,799 RSUs at no cost, with the units scheduled to vest over three years. Half of the RSUs will vest on Feb. 19, 2028, and the remaining 50% on Aug. 19, 2029, contingent on continued employment. Upon vesting, the RSUs will convert into an equivalent number of common shares. Following the transactions, von Kunssberg holds 383,517 common shares and 383,517 RSUs convertible into common shares.
The Honest Company’s shares were trading at $5.20 at the time of the report, up more than 129% over the prior six months. The company reported Q2 revenue of $83.3 million, with record margins and improved cash flow. Management estimates full-year 2026 revenue between $319 million and $325 million, with adjusted EBITDA projected at $23 million to $25 million.
Baby products account for less than 30% of revenue, while wipes and personal care products contribute more than 70%. Analysts have recently adjusted their outlook: Freedom Broker upgraded the stock to Buy with a $5.00 price target, while Morgan Stanley raised its target to $5.70 but maintained an Equalweight rating.
