Alphabet’s Google has agreed to purchase Spirit Airlines’ business data for $10 million, granting exclusive access to the carrier’s operational metrics and analytics.
The deal, disclosed in regulatory filings, includes flight schedules, load factors, fuel efficiency data, and other proprietary metrics. The agreement does not involve passenger data or proprietary software, according to the filing.
Spirit Airlines, a low-cost carrier operating primarily in the U.S. and Latin America, will retain ownership of its data but has licensed it to Google for an undisclosed period. The transaction is part of Google’s broader push to enhance its aviation and logistics analytics services, which support industries such as air travel and supply chain optimization.
The $10 million valuation reflects the commercial significance of the data, which could aid Google in refining its flight search tools, pricing algorithms, and market intelligence for airlines. The deal follows Google’s recent expansions in data-driven services, including partnerships with airlines and logistics firms to improve operational efficiency.
Spirit Airlines did not disclose additional financial terms or the specific use cases for the data by Google. The company’s shares were not materially impacted by the announcement, as the deal does not involve equity or direct financial ties beyond the data licensing agreement.
