A one-off electric Ferrari Luce EV has sold for $40 million at a charity auction, setting a record for the model and underscoring the brand’s appeal in the ultra-luxury segment.
The vehicle, a bespoke electric variant of Ferrari’s Luce model, was auctioned to benefit charitable causes, though specific beneficiaries were not disclosed. The sale price of $40 million places it among the most expensive cars ever sold at auction, reflecting strong demand for limited-edition Ferrari models.
Ferrari has increasingly focused on high-margin, low-volume models, including electric and hybrid variants, to cater to affluent collectors. The Luce EV’s auction price aligns with recent trends in the collectible car market, where rare and exclusive vehicles command premium valuations.
The sale comes amid a broader surge in auction prices for luxury and exotic cars, driven by wealthy collectors seeking unique assets. Ferrari’s limited production runs and bespoke customization options further enhance the exclusivity of such models.
