Debenhams sells Nasty Gal brand for $16m in non-core disposal

Debenhams Group plc has sold its Nasty Gal brand to White Space Group New York, LLC, operating as WSG Brands, for a reported $16 million in cash. The transaction, announced as part of the company’s broader strategy to streamline operations, aligns with its pivot toward an online marketplace-led business model. According to the disposal agreement, the sale includes the global intellectual property rights for the brand, which generated £12 million in gross merchandise volume for fiscal year 2026 and produced an adjusted EBITDA of £0.4 million in the same period. The move follows the company’s earlier disposal of its Sheffield Distribution Centre for £90 million, further bolstering its balance sheet amid a turnaround under CEO Dan Finley.