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Benchmark maintains Buy on DraftKings as NY sports betting slows

Analysts reiterate bullish stance on DraftKings despite a 31% drop in New York gross gaming revenue and a 27% year-to-date stock decline. Statewide betting volume fell 30% YoY in the latest week.

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Priya Anand · Equities & Earnings Desk · 31 Aug 2026 · 16:46 · 2 min read
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Benchmark maintains Buy on DraftKings as NY sports betting slows

Benchmark reiterated a Buy rating and US$ 30 price target for DraftKings Inc. on Monday, citing the company’s resilience amid softening online sports betting trends in New York.

DraftKings’ shares traded at US$ 25.26 at the time of the report, down 27% year-to-date. The company’s 8th-week betting volume in New York rose 3.7% year-over-year, but gross gaming revenue fell 31.3%, with a retention rate of 7.7%, down roughly 400 basis points from 11.7% a year earlier. Rival FanDuel, owned by Flutter, posted a 5.1% volume increase but saw gross gaming revenue decline 4.1%, with a retention rate of 8.1%, down 80 basis points from 8.9%.

The broader New York market showed a 29.9% drop in online sports betting volume and a 10.9% decline in gross gaming revenue during the same week. Statewide retention improved to 8.0% from 6.3% a year ago, though it remained below the 11.7% recorded in the prior week. Excluding Fanatics, which generated US$ 47.7 million in bets compared with US$ 212.7 million a year earlier, statewide betting volume rose about 0.8% YoY while gross gaming revenue fell roughly 20%.

PENN Entertainment reported a 29.8% volume decline and a 63.2% drop in gross gaming revenue, with its retention rate falling to 6.5% from 12.3%. Rush Street saw volume fall 11.2% but gross gaming revenue rise 8.4%, with retention expanding to 11.7% from 9.6%.

Fanatics’ entry into the market contributed to the volatility, with its US$ 3.5 million gross gaming revenue in the week compared with about US$ 0.4 million a year ago. Prediction markets also saw activity shift, with Kalshi’s volume reaching US$ 10 billion, while Bank of America estimated a US$ 4 million potential EBITDA impact on FanDuel from Kalshi’s parlay market fee adjustments.

Benchmark’s US$ 30 target implies roughly 19% upside from current levels, while Mizuho maintained an Outperform rating with a US$ 45 target and Truist Securities kept its Buy rating with a US$ 29 target.

This article was produced with AI assistance and edited by a Finance Review Daily journalist.
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Written by
Priya Anand
Equities & Earnings Desk

Priya covers listed equities and corporate earnings, reading quarterly results and guidance for what they signal about sector health and forward valuations.

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