Apple introduced refreshed Mac mini and Mac Studio models on Tuesday, positioning the devices to capitalize on growing demand for local AI processing and professional computing workloads.
The new Mac mini starts at $899, a $100 increase over its predecessor, and is available with either the new M6 chip or the M5 Pro variant. Apple claims the M6, built on a 2-nanometer process, delivers AI performance up to four times faster than the prior M4-equipped model while doubling graphics and storage speeds. The M5 Pro configuration features an 18-core CPU and a 20-core GPU, targeting professional workflows such as visual effects and rendering.
The Mac Studio lineup has been overhauled with M5 Max and new M5 Ultra chip options, enabling developers and professionals to run large-scale AI models locally and pool computing resources across multiple systems. The M5 Max version starts at $2,499, while the M5 Ultra begins at $5,499, a $3,500 premium over the previous generation's entry price of $1,999.
The updates arrive amid surging demand for AI-capable hardware, with Apple noting that high interest has led to inventory shortages across multiple retail locations. Rising memory chip costs, driven by AI data center demand, have also contributed to price increases on select Mac and iPad models since June, the company said.
The launch coincides with a leadership transition at Apple, with hardware veteran John Ternus set to succeed Tim Cook as CEO. Cook, who has led the company since 2011, is expected to step down following this product cycle. Johny Srouji, Apple's head of hardware, highlighted the devices' versatility, stating they can function as home computers, professional studios, or always-on AI agents.
