Amazon.com plans to invest $2 billion in Prime Video to expand its streaming service across Latin America through 2030, the company announced at an event in Mexico City.
The initiative targets Brazil, Mexico, Argentina, Colombia and Chile as core markets, with standalone video rentals, purchases and third-party channel subscriptions launching in six additional territories including Peru, Guatemala and Costa Rica. The investment represents Prime Video’s largest strategic capital allocation in the region to date.
Content production will accelerate under Amazon MGM Studios, with the company aiming to more than double its slate of local original titles by 2030 compared with 2026 levels. More than 25 new releases are scheduled for 2027, spanning scripted series, films and unscripted formats.
Prime Video also plans to bolster its sports portfolio, having already surpassed 20 million Latin American households in 2026—up from its total sports audience in 2025. The expansion follows expanded broadcasting rights for the NBA and domestic soccer leagues in Brazil and Mexico, with an additional 38 home matches for the Mexico National Team secured over four years starting in September. Resources will be allocated toward regional production infrastructure and technical talent development programs in Brazil and Mexico.
