ADVERTISEMENT
LIVE DESK·Global markets desk·Last updated 14s ago
ADVERTISEMENT
Markets/EquitiesArticle

Adidas, Puma shares slip as Dick’s Sporting Goods slashes outlook

Sportswear stocks fell after Dick’s Sporting Goods cut its full-year forecast, citing Foot Locker weakness. Adidas and Puma shares declined 2% and 1%, respectively.

PA
Priya Anand · Equities & Earnings Desk · 29 Aug 2026 · 10:09 · 1 min read
Share
Adidas, Puma shares slip as Dick’s Sporting Goods slashes outlook

Shares of Adidas and Puma declined on Tuesday after Dick’s Sporting Goods lowered its full-year outlook, citing softness at its recently acquired Foot Locker unit.

Adidas (ETR: ADS) fell 2%, while Puma (ETR: PUM) dropped 1%. Dick’s Sporting Goods (NYSE: DKS) tumbled 15% after reducing its guidance. Nike (NYSE: NKE) shares were down 2.5% in premarket trading.

The retailer attributed its outlook cut to weaker-than-expected performance at Foot Locker, which it acquired earlier this year. Despite strong sales during the World Cup period, Dick’s said the Foot Locker unit’s challenges overshadowed overall gains.

The selloff in Dick’s shares weighed on sportswear manufacturers, as the retailer serves as a key distribution channel for athletic apparel and footwear brands. Analysts noted that Foot Locker’s struggles raise concerns about broader demand trends in the sporting goods sector and potential inventory pressures for suppliers.

The market reaction underscored the interconnected risks facing sportswear companies and their retail partners amid shifting consumer spending patterns.

This article was produced with AI assistance and edited by a Finance Review Daily journalist.
ADVERTISEMENT
Share this story
PA
Written by
Priya Anand
Equities & Earnings Desk

Priya covers listed equities and corporate earnings, reading quarterly results and guidance for what they signal about sector health and forward valuations.

More from Priya Anand →
ADVERTISEMENT
ADVERTISEMENT