Informa TechTarget unveils B2B AI Authority Index tool

Informa’s TechTarget division has launched the B2B AI Authority Index, a tool designed to measure and rank companies based on their influence and authority in the artificial intelligence sector. The index utilizes TechTarget’s proprietary enterprise technology data, which tracks adoption, investment, and engagement trends among businesses.

The tool aims to provide a data-driven benchmark for enterprises evaluating AI vendors, partners, or competitors. It aggregates metrics such as AI-related content consumption, event participation, and technology spending across TechTarget’s network of over 14 million IT professionals and decision-makers. Informa, a global business intelligence and events group, will integrate the index into its broader B2B research and advisory services.

Industry analysts suggest the index could address growing demand for transparency in AI vendor selection, particularly as enterprises scale deployments. TechTarget’s dataset spans more than two decades, offering longitudinal insights into AI adoption patterns across sectors including healthcare, finance, and manufacturing.

The launch follows Informa’s expansion of its AI-focused offerings, including events like the AI Business Summit and research reports on generative AI market trends. The B2B AI Authority Index will be updated quarterly, with the first edition expected to be released in the coming months.