eToro to acquire TradeZero as crypto revenue drops 30% in Q2

Online trading platform eToro will acquire TradeZero, a U.S.-based brokerage, as part of its strategic expansion into the American market.

The deal comes as eToro reported a roughly 30% year-over-year decline in crypto-related revenue for the second quarter of 2025. The company did not disclose the financial terms of the acquisition or the total revenue figures for the quarter.

TradeZero, which provides commission-free trading and direct market access, will operate as a subsidiary under eToro’s existing structure. The acquisition aims to bolster eToro’s U.S. footprint, where regulatory and competitive pressures have constrained growth for digital asset platforms.

eToro’s Chief Executive Officer Yoni Assia highlighted the move as a step toward strengthening the company’s position in the U.S. market, stating that TradeZero’s infrastructure and client base align with eToro’s long-term strategy. TradeZero’s co-founder and Chief Executive Officer, Dan Pipitone, confirmed the agreement but did not provide additional details on integration timelines or operational changes.

The acquisition follows eToro’s broader push to diversify its revenue streams beyond crypto, including equities, forex, and CFDs, as volatility in digital asset markets has weighed on trading volumes. The company has also expanded its product offerings in traditional assets to mitigate exposure to crypto market fluctuations.

TradeZero’s existing client base and technology platform will remain operational during the transition, according to statements from both companies. Further updates on the deal’s progress are expected in the coming months.