Celsius Holdings Inc. (CELH) said at the Barclays 19th Annual Global Consumer Conference on September 8, 2026 that its expanded beverage portfolio is creating distribution and consumer touchpoint opportunities, while near-term sales and margins remain under pressure. The company's market capitalization was $7.51 billion, with shares trading at $29.66, down 29% over the past six months and 33% year-to-date. Last-twelve-month revenue was $3.05 billion, and gross profit margin was 48.76%, including a 48% second-quarter 2026 result. Management reiterated a long-term goal of returning gross margins to the low 50s, while the current ratio stood at 1.8.
Chief Executive John Fieldly, Chief Financial Officer Jarrod Langhans and Garrett, president of international, discussed the integration of Alani, Celsius and Rockstar. Alani is positioned as a super-premium brand skewed toward women and guilt-free treats, Celsius as a premium fitness-lifestyle brand, and Rockstar as a premium-economy brand aimed at young men aged 18 to 24, with music and action sports and the “Live Loud” tagline. The company said Alani was integrated by the end of the first quarter of 2026 and Rockstar by the end of the second quarter. Distribution support from PepsiCo’s direct store delivery system was cited as part of the portfolio strategy. Celsius holds about 20% of the U.S. energy drink category, Rockstar has about 6% share in the Pacific Northwest and about 6% in Paris, France, and singles account for more than 70% of the Celsius brand. Fieldly described the available white space as massive and said the path to purchase gives consumers about two and a half seconds to decide.
Near-term strain centered on the Celsius brand. IRI scan data showed a 5% to 10% decline, which management attributed to SKU rationalization going deeper than intended and a lack of enough permanent innovation in 2026 to replace prior-year launches. Management expects the Celsius brand to stabilize by the end of 2026 and return to growth in 2027. Productivity improved from the first to second quarter, rising 16% even with a 7% loss in points of distribution. A second production line is expected to come fully online in the fourth quarter of 2026 and be fully operational in 2027. Alani is expected to launch internationally in 2027, and management set a five-year goal for international sales to exceed 15% of total revenue. Revenue growth management and portfolio execution were described as a multi-year play spanning 2027 and 2028.
The path back to low-50s gross margins is constrained by higher aluminum premiums, stronger London Metal Exchange pricing and rising fuel and freight costs. The company also referenced promotional and brand touchpoints, including Alani’s Witch’s Brew limited-time offer, Rockstar Energy Open, NACS, College GameDay and new Celsius flavors such as Sparkling Cherry Cola, Sparkling Grape Rush, Tropical Vibe and Spritz Vibe.
