Wix unveils AI agent platform for small businesses
Symphony AI automates customer service, marketing and operations for SMBs. Platform integrates with Wix’s website and e-commerce tools.
Wix Technologies Ltd. on Tuesday announced the launch of Symphony AI, an artificial intelligence agent platform designed to automate core business functions for small and midsize enterprises.
The platform integrates directly with Wix’s website and e-commerce infrastructure, enabling automated customer service, marketing workflows and operational tasks. Symphony AI is positioned as a turnkey solution for businesses seeking to reduce manual workloads while maintaining service quality.
Wix said Symphony AI leverages large language models to handle inquiries, generate content and execute routine processes such as order updates and appointment scheduling. The company did not disclose pricing or availability timelines in its announcement.
The launch reflects broader industry efforts to embed generative AI tools into small-business software stacks. Competitors including Shopify and Squarespace have similarly introduced AI-driven features aimed at streamlining merchant operations.
Wix Technologies is a subsidiary of Wix.com Ltd., listed on the Nasdaq under the ticker WIX.
Helena covers corporate news for listed and private companies across Europe, from strategy shifts to leadership changes, with an eye for what a story signals about the broader market.
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