Omnicom Media Group reported $3.3 billion in new billings during the first half of 2026, according to a press release issued Sept. 21 that coincided with the publication of COMvergence’s Global Media Agency New Business Barometer.
Total new business — defined as gross wins minus losses and including retentions — came to $3.15 billion for the six-month period, the company said.
Three of Omnicom Media’s agencies placed in the top five globally for total new business, the company said. PHD took the No. 1 spot on both total and net new business metrics. Its win sheet for the period included accounts for Adidas, Roku, SkyShowtime and Xiaomi.
Hearts United, described as Omnicom Media’s newest agency, also cracked the global top five in total new business and ranked second for net new business. Hearts United landed accounts including Royal Caribbean International and Major League Soccer. The unit retained 69% of its H1 business, significantly outpacing the 28% industry retention rate tracked by COMvergence.
Initiative rounded out the top-three showing, ranking third globally in net new business. IBM was among the accounts the media buying unit brought in during the period.
Across the broader portfolio, the company listed Bloomberg, Mark Anthony Brands, On and Royal Caribbean International among its global wins. Regional victories included Major League Soccer, Roku and Subway in the U.S.; SkyShowtime in Europe; and Xiaomi and Xiaopeng Motors in China. Uber was cited among retained accounts.
Omnicom Media Group operates global media agency brands including OMD, Initiative, PHD, UM, Hearts & Science and Mediahub across 70 markets. It is a unit of Omnicom (NYSE:OMC), headquartered in New York.
