Amer Sports Inc. (ticker: AS) reached a new 52‑week low at $27.31 per share. The decline represents a 25.81% drop over the past year and a 25.65% fall on a year‑to‑date basis. The stock is noted for high volatility, with a beta of 1.98, and appears on InvestingPro’s "Most Undervalued" list, suggesting potential upside according to its fair value estimate.
The company, based in Finland, owns sporting brands such as Salomon and Wilson. Following its second‑quarter results, several analysts updated their ratings. UBS reiterated a Buy rating, highlighting strong Q2 sales and an optimistic fiscal 2026 revenue outlook. Piper Sandler maintained an Overweight rating, noting a 6% sales beat and a significant earnings‑per‑share increase driven by the Outdoor and Ball & Racquet segments. BTIG initiated coverage with a Buy rating, citing potential for over 20% top‑line growth in the near term. BMO Capital also initiated coverage with an Outperform rating, emphasizing brand strength as a driver of sales growth. Morgan Stanley resumed coverage with an Equalweight rating, stating that anticipated growth and profitability are already reflected in the current valuation.
The article was published on September 10, 2026 at 02:56 PM, with additional closing and after‑hours market data referenced around September 14, 2026.
