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Xiaomi and Huawei launch high‑price foldables ahead of Apple’s expected debut

Xiaomi and Huawei unveiled premium foldable smartphones priced from $1,540 to $2,980, citing cost pressures on memory chips and a push to lift margins as Apple prepares its first foldable iPhone.

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Helena Vásquez · Business Desk · 9 Sept 2026 · 03:11 · 1 min read
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Xiaomi and Huawei launch high‑price foldables ahead of Apple’s expected debut

Xiaomi and Huawei introduced new high‑end foldable smartphones on Monday, intensifying competition in the premium segment just days before Apple’s scheduled launch event on Wednesday, where the company is expected to present its first foldable iPhone.

Xiaomi’s offering, called the Xiaomi Fold, folds to a size comparable to a passport and expands to a triple‑app layout when opened. The device runs on a processor developed in‑house and uses memory chips supplied by Chinese specialist CXMT. Pricing starts at $1,540.

Huawei’s Mate XT2 features a double‑fold design that, when fully opened, reaches the dimensions of a tablet. Like Xiaomi, Huawei relies on its own silicon for the core chipset. The Mate XT2 is priced from $2,980.

Both manufacturers highlighted the rapid rise in memory‑chip prices over recent months, describing it as a key cost pressure. By moving into the premium foldable space, they aim to improve profit margins, a strategy that mirrors Samsung’s long‑standing dominance with models such as the Galaxy Z Fold8 and Z Flip8.

Samsung currently leads the global foldable market, but Huawei enjoys a strong position in China. According to Smart Analytics Global, Huawei holds roughly 68% market share in the Chinese foldable segment, underscoring the importance of the domestic market for the company.

Analysts note that the launch of these devices signals a broader shift toward higher‑priced, feature‑rich smartphones as manufacturers seek to offset rising component costs. Apple’s anticipated foldable iPhone could further reshape the competitive landscape, prompting rivals to accelerate product cycles and pricing strategies.

The developments come at a time when the overall smartphone market shows modest growth, with foldables representing a niche but expanding category. Industry observers will watch consumer response to the new models and Apple’s entry to gauge the potential for margin expansion across the sector.

This article was produced with AI assistance and edited by a Finance Review Daily journalist.
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Written by
Helena Vásquez
Business Desk

Helena covers corporate news for listed and private companies across Europe, from strategy shifts to leadership changes, with an eye for what a story signals about the broader market.

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Xiaomi, Huawei unveil foldable phones ahead of Apple · Finance Review Daily