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Visa survey finds US stablecoin adoption could rise to 56% with bank‑level protections

A Visa‑commissioned survey of 2,192 US consumers shows intention to use stablecoins could jump from 36% to 56% if fraud protection and deposit insurance similar to banks are offered.

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Marcus Webb · Crypto Desk · 23 Sept 2026 · 18:55 · 1 min read
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Visa survey finds US stablecoin adoption could rise to 56% with bank‑level protections

Visa released the results of a survey that suggests US consumers would be more likely to use stablecoins if the products carried fraud protection and deposit insurance comparable to those offered by banks. The study, conducted by Morning Consult between February and March with 2,192 respondents, found that adoption intention could increase from 36% to 56% in a hypothetical scenario that includes such safeguards.

The survey also revealed that 64% of participants said trust depends more on the provider of a payment method than on the underlying technology. When stablecoins are offered through an existing financial institution, willingness to use them rises from 36% to 45%.

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The findings arrive as US lawmakers prepare the Guiding and Establishing National Innovation for US Stablecoins (GENIUS) Act, which is expected to take effect in January 2027. While the legislation will introduce guidelines aimed at curbing illicit activity, it does not mandate FDIC deposit insurance or explicit fraud protection for stablecoin issuers.

Across the Atlantic, the European System of Central Banks has called for revisions to reserve‑holding rules for stablecoins under the Markets in Crypto‑Assets (MiCA) framework. The proposal seeks to replace the current requirement that stablecoins keep at least 30% of reserves in bank deposits (60% for “significant” tokens) with broader liquidity thresholds. According to payments‑infrastructure firm Decta, the market capitalization of euro‑denominated stablecoins that comply with MiCA more than doubled between 2025 and 2026. US‑dollar‑pegged tokens such as USDC and USDT continue to dominate the sector, together accounting for roughly $260 billion in market value.

This article was produced with AI assistance and edited by a Finance Review Daily journalist.
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Written by
Marcus Webb
Crypto Desk

Marcus reports on digital assets, from spot ETF flows to protocol-level developments in DeFi. He pays particular attention to how institutional adoption is reshaping crypto market structure.

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