Viant outlines AI, data strategy at Canaccord Genuity conference

Viant Technologies outlined its strategic focus on artificial intelligence and data-driven solutions during a presentation at the Canaccord Genuity Growth Conference on Tuesday. The marketing technology company emphasized how these technologies are central to its growth initiatives and operational improvements.

The executive team highlighted AI's role in enhancing client targeting, personalization, and campaign performance measurement. Data analytics, the company noted, is being leveraged to optimize marketing spend and improve return on investment for advertisers. Viant also discussed its investments in proprietary AI models and machine learning infrastructure to maintain a competitive edge in the programmatic advertising space.

Financial targets were not disclosed during the session, but Viant reiterated its commitment to scaling its AI capabilities as part of its long-term strategy. The company operates in the programmatic advertising sector, where AI and data precision are increasingly critical for differentiation and client retention.

Viant’s participation in the conference follows recent industry reports indicating strong demand for AI-powered marketing solutions amid rising digital ad spending. The company’s emphasis on technology aligns with broader trends in the advertising technology sector, where firms are prioritizing data and automation to drive efficiency and measurable outcomes.