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Verve shares plunge 14.7% after weak ad revenue outlook

Swedish ad-tech firm posts 6.5% revenue rise but misses organic growth targets; full-year guidance retained despite macro pressures on open internet advertising.

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Priya Anand · Equities & Earnings Desk · 31 Aug 2026 · 21:25 · 1 min read
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Verve shares plunge 14.7% after weak ad revenue outlook

Shares of Verve Group SE (VRV) tumbled 14.7% to 12.23 Swedish kronor on Thursday, hitting a new 52-week low of 10.60 SEK during trading. The decline followed the release of the company’s first-half and second-quarter 2026 results, which showed revenue growth but signaled weaker-than-expected organic expansion.

Verve reported a 6.5% increase in comparable revenue to EUR 152.3 million, alongside a gross margin improvement to 40.0% from 33.1% a year earlier. Adjusted EBITDA rose modestly to EUR 30.1 million. The company reaffirmed its full-year revenue guidance of EUR 680 million to EUR 730 million, though investors remained skeptical about the achievability of management’s expectations for an acceleration in the second half.

The broader Stockholm market reflected the sector’s weakness, with the OMXS30 index declining 0.6% and the technology segment leading losses at 1.5%. Verve attributed the soft organic growth to macroeconomic headwinds, including tariffs, elevated oil prices, and reduced spending by lower-income consumers. Key advertising categories such as travel, packaged goods, and automotive were particularly affected, pressuring open internet ad spending.

Analysts questioned whether the company’s anticipated rebound in the latter half of the year would materialize amid a persistently challenging advertising environment.

This article was produced with AI assistance and edited by a Finance Review Daily journalist.
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Written by
Priya Anand
Equities & Earnings Desk

Priya covers listed equities and corporate earnings, reading quarterly results and guidance for what they signal about sector health and forward valuations.

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