Strategy CEO says firm to resume Bitcoin accumulation in 2024
Firm's net Bitcoin purchases outpace sales 25-to-1 this year, CEO signals return to accumulation strategy despite recent divestments.

The chief executive of Strategy said the company plans to resume accumulating Bitcoin in 2024, reversing a temporary shift toward divestment.
The firm has purchased approximately 25 times more Bitcoin than it has sold year-to-date, the CEO told Reuters, underscoring a long-term accumulation strategy that faced recent challenges. The executive did not disclose specific transaction volumes or timing for the resumption of purchases.
Strategy’s approach to Bitcoin has historically prioritized long-term holding over short-term trading, a stance the CEO reaffirmed despite recent sales that deviated from this policy. The company’s net position remains significantly bullish on the asset, the executive added, without providing further details on portfolio composition or allocation targets.
The announcement follows a period of elevated volatility in digital asset markets, during which institutional investors have adopted a more cautious stance. Strategy’s decision to return to accumulation aligns with broader trends among corporate treasuries exploring Bitcoin as a strategic reserve asset.
The CEO’s remarks did not address potential macroeconomic or regulatory factors influencing the company’s Bitcoin strategy.


Marcus reports on digital assets, from spot ETF flows to protocol-level developments in DeFi. He pays particular attention to how institutional adoption is reshaping crypto market structure.
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