Kelli Keough, Executive Vice President of GBUL and SIPS at SoFi Technologies Inc., sold 11,286 shares of common stock on August 20, 2026, for approximately $203,184, according to regulatory filings.
The disposition was conducted under a Rule 10b5-1 trading plan adopted on July 30, 2025. The weighted average sale price was $18.0032 per share, with individual prices ranging from $17.7392 to $18.9300. Following the transaction, Keough retains direct ownership of 356,442 SoFi shares.
SoFi’s stock was trading at $18.24 at the time of the sale, reflecting a year-to-date decline of more than 30%. The company’s market capitalization stands at $23.6 billion, with a price-to-earnings ratio of 38.6. InvestingPro has classified SoFi as one of the "Most Overvalued Stocks," citing a valuation above its estimated fair value.
The transaction follows SoFi’s second-quarter results, which reported adjusted earnings of $0.12 per share, exceeding Wall Street estimates of $0.11, and revenue of $1.2 billion, surpassing the $1.11 billion consensus. The company maintained its profit guidance while increasing investments in growth initiatives.
Analysts have provided mixed outlooks. Piper Sandler initiated coverage with an overweight rating and a $22 price target, citing strength in lending and debt consolidation. Needham adjusted its price target from $25 to $24, maintaining a buy rating but noting challenges in technology solutions and loan platform segments despite strong performance in core lending.
