Rocket Companies announced on Monday the appointment of Alessio Sanfilippo as Chief Executive Officer of Redfin, effective immediately. The move follows Rocket's acquisition of Redfin in July 2025, integrating the real estate brokerage into its broader fintech platform.
Sanfilippo joins Redfin from Meta, where he served as Vice President of Insights for Reality Labs, overseeing global teams in data science, data engineering, and user research. Prior to Reality Labs, he led data and user research at WhatsApp, where he contributed to the platform's growth to more than 100 million monthly active users in the United States during his tenure. His earlier career includes leadership roles at Intuit, SAP, GoSeek, Hotwire, and United Airlines, where he focused on data analytics, AI, and machine learning applications.
Rocket Companies, founded in 1985, operates a diversified fintech platform encompassing Rocket Mortgage, Redfin, Mr. Cooper, Rocket Homes, Rocket Close, Rocket Money, and Rocket Loans. The company acquired Redfin last year, positioning it to offer an integrated suite of home search, brokerage, mortgage origination, and closing services. Rocket has also introduced a "Super Savings" program, providing home buyers and sellers with combined lender credits and commission savings of up to $20,000 when using both Redfin and Rocket Mortgage.
Varun Krishna, CEO of Rocket Companies, highlighted Sanfilippo's analytical rigor and consumer focus, stating, "I worked with Alessio at Intuit and saw firsthand how he combines deep analytical thinking with a genuine consumer instinct."
Sanfilippo brings more than 20 years of professional experience in product development, data analysis, and technology leadership to his new role.
