Pou Sheng forecasts China sportswear revenue recovery by 2028
Chinese sportswear unit of Belle International expects sales to rebound as consumer demand stabilizes in the world's largest market.
Pou Sheng International Holdings Ltd., the sportswear division of Belle International Holdings, projected a recovery in China-based revenue by 2028, citing improving consumer sentiment and market stabilization.
The forecast follows a period of soft demand in the Chinese sportswear segment, where discretionary spending has been constrained by economic uncertainty and shifting consumer priorities. Pou Sheng, which operates under brands including Skechers and Adidas in China, anticipates a gradual rebound as macroeconomic conditions improve and retail foot traffic normalizes.
Belle International, one of China's largest footwear retailers, has not provided specific revenue figures or growth targets tied to the forecast. The company's outlook reflects broader industry expectations that China's sportswear market, valued at over $50 billion, will stabilize after years of volatility driven by pandemic disruptions and regulatory changes.
Analysts note that recovery in China's sportswear sector remains uneven, with premium brands outperforming mid-tier competitors. Pou Sheng's projection aligns with trends observed in recent quarterly earnings from global sportswear giants, which have highlighted cautious optimism for China's market rebound in 2025 and beyond.
The company's statement did not address potential risks, including persistent economic headwinds or geopolitical tensions that could further impact consumer spending in China.
Priya covers listed equities and corporate earnings, reading quarterly results and guidance for what they signal about sector health and forward valuations.
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