Marc S. Pritchard, Procter & Gamble Co’s chief brand officer, sold 4,030 ordinary shares on Aug. 20 at $143.79 per share for a total of $579,473, according to a regulatory filing.
The transaction was executed to cover tax obligations tied to a stock award, the filing stated. At the time of the sale, P&G’s shares were trading at $145.78, above the 52-week low of $137.62.
Following the sale, Pritchard’s direct holdings in P&G stood at 187,000.55 shares. His indirect holdings include 107,032 shares each held by three family entities—Daughter ACP, Daughter CEP and Daughter NJP—along with 49,633.6507 shares in a retirement plan trust and 602 shares held by his spouse.
The disclosure comes as analysts maintain mixed views on P&G’s near-term performance. RBC Capital reiterated an Outperform rating and raised its price target to $167.00, citing a 25-basis-point increase in the company’s U.S. aggregated weighted market share for the September quarter-to-date.
Argus downgraded P&G from Buy to Hold, citing underperformance and a slower growth trajectory. Bernstein adjusted its price target to $149.00 while maintaining a Market Perform rating, attributing the adjustment to elevated marketing spending aimed at sustaining consumption levels.
Separately, Goldman Sachs, citing NielsenIQ data, reported a 1% rise in total store sales across the broader consumer staples sector over the four weeks ending Aug. 8, though growth slowed to near-flat levels in the most recent two weeks.
