OpenAI’s in-house advertising business has surpassed $1 billion in annualized revenue within approximately 200 days of its launch, the company said on Monday.
The ChatGPT ad platform, which began testing in the United States in February, now serves ads to users in more than 40 countries. Self-service access is being rolled out in new regions including India, Europe, the Middle East and North Africa.
ChatGPT’s advertising layer is integrated into both free-tier and Go subscriber experiences, with ads clearly labeled and separated from the chatbot’s responses. OpenAI has stated that advertisers cannot access users’ private conversations, and that the ads do not influence model outputs.
The rapid monetization milestone comes as OpenAI seeks to validate its $852 billion valuation ahead of a planned initial public offering. The company did not disclose profitability metrics or ad revenue breakdown by region.
With ChatGPT reporting 1 billion weekly active users, the ad business leverages a massive installed base to scale quickly. The initiative has also drawn competitive attention, with rival Anthropic highlighting OpenAI’s ad strategy in its first Super Bowl campaign.
