Nvidia is in preliminary talks to invest in Perplexity AI, a next-generation search startup, as part of a funding round that would value the company at more than $30 billion, according to a report citing people familiar with the matter.
The discussions, first reported by The Information on Sunday, follow a surge in investor interest in AI-powered search platforms. Perplexity, which combines large language models with real-time web search, has attracted attention for its rapid user growth and commercial potential. The startup has not publicly confirmed the funding round or its valuation.
Nvidia’s potential involvement underscores the semiconductor giant’s push to expand beyond hardware into AI ecosystems. The company has previously invested in AI infrastructure firms and is increasingly positioning itself as a key enabler of generative AI applications. Reuters noted it could not immediately verify the report.
The funding round, if completed, would mark one of the largest private investments in an AI startup this year. Perplexity’s valuation would place it among the most valuable private technology companies globally, reflecting the competitive landscape for AI-driven search and discovery tools.
