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Needham lifts Magnite price target to $30 after Google ruling

Analyst raises target on ad-tech firm Magnite after court curbs on Google, citing potential revenue gains from market share shifts. Scotiabank also upgrades Magnite to $27.

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Priya Anand · Equities & Earnings Desk · 3 Sept 2026 · 23:43 · 1 min read
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Needham lifts Magnite price target to $30 after Google ruling

Needham & Co. increased its price target for Magnite Inc. to $30 from $25 while maintaining a Buy rating, following a court decision restricting Google’s advertising business. The stock was trading at $24.88 at the time of the report.

Magnite, a digital advertising technology company, has seen its shares rise 81% over the past six months. Needham’s upgrade reflects expectations that restrictions on Google’s Display & Video 360 (DV+) platform could accelerate market share gains for Magnite. The firm estimates that each 1% of revenue shifted from Google to Magnite would add approximately $50 million in net revenue, excluding traffic acquisition costs (TAC). This potential migration represents a 6% upside relative to Needham’s fiscal 2027 net revenue forecast of $842 million.

Scotiabank also raised its price target for Magnite to $27 from $17, maintaining a Sector Outperform rating. The bank highlighted Magnite’s strong operational performance, noting a 30% year-over-year increase in EBITDA and a 17% rise in ex-TAC contributions. Connected TV (CTV) revenue grew 36% year-over-year in the second quarter of 2026.

Magnite reported non-GAAP earnings of $0.26 per share in Q2 2026, beating the $0.25 estimate, on revenue of $192.8 million, which exceeded the $179.2 million forecast. The company has a market capitalization of $3.57 billion and generated $742 million in trailing twelve-month revenue.

Five analysts have revised Magnite’s earnings estimates upward for the upcoming period, according to InvestingPro data.

This article was produced with AI assistance and edited by a Finance Review Daily journalist.
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Written by
Priya Anand
Equities & Earnings Desk

Priya covers listed equities and corporate earnings, reading quarterly results and guidance for what they signal about sector health and forward valuations.

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