NASCAR announced on September 17, 2026, that the Truck Series will be rebranded as the NASCAR FedEx Freight Truck Series beginning in 2027, marking FedEx Freight’s first major brand sponsorship platform. The partnership, effective January 1, 2027, will position FedEx Freight as NASCAR’s exclusive freight shipping partner across the United States, Canada, and Mexico. This deal represents a significant investment for FedEx Freight, with year-round marketing activation in key markets near its distribution hubs, targeting both corporate clients and fans of the sport.
FedEx Freight, an independent, publicly traded carrier (NYSE: FDXF), became a standalone entity in June 2026. The company operates as North America’s largest less-than-truckload carrier, serving all 50 U.S. states, Canada, Mexico, Puerto Rico, and the U.S. Virgin Islands through a network of over 365 locations, employing 40,000 team members and deploying nearly 30,000 vehicles. The sponsorship aligns with NASCAR’s broader structure, which sanctions races across three national series, four international series, four regional series, and a local grassroots program.
Craig Stimmel, SVP and Chief Commercial Officer at NASCAR, stated that the partnership underscores the value of NASCAR’s platform for businesses seeking to grow their brand. John Smith, President and CEO of FedEx Freight, highlighted the opportunity to engage customers, team members, and fans through NASCAR’s passionate fanbase, which spans millions nationwide.
The rebranding follows FedEx Freight’s recent independence, positioning it as a key player in the logistics sector while expanding its visibility through NASCAR’s extensive racing network.
