Medios lifts 2026 revenue forecast despite profit cut

Medios, the Spanish media and advertising group, lifted its 2026 revenue forecast on Thursday, citing stronger digital advertising trends and cost discipline despite forecasting lower profits for the current year.

The company now expects 2026 revenue to grow by mid-single digits, up from its prior estimate of low-single-digit growth. The upward revision reflects accelerating digital monetization and improved operational efficiency, the group said in a statement.

Medios also cut its 2023 profit guidance, projecting a decline in net income for the year due to restructuring charges and softer advertising demand. Analysts had already factored in a weaker earnings outlook, with consensus estimates pointing to a 15% drop in net profit year-over-year.

The group’s shares were little changed in Madrid trading, reflecting the mixed outlook. Investors have grown accustomed to Medios’ cyclical earnings volatility, particularly amid shifts in digital ad spending and macroeconomic headwinds in its core markets.

Medios operates in Spain and Latin America, where advertising budgets remain under pressure from economic uncertainty. The company has been streamlining operations to offset weaker print and broadcast revenue, which has weighed on margins in recent quarters.

The revised 2026 revenue target signals confidence in a recovery in digital advertising, though the near-term profit squeeze underscores the challenges of balancing growth investments with cost management.

Medios plans to provide further details on its strategic initiatives during its full-year results presentation next month.