Eugene Nonko, a director at MediaAlpha Inc., sold $428,228 worth of Class A Common Stock over three days, executed under a previously adopted Rule 10b5-1 trading plan. The sales were structured to cover tax liabilities arising from the vesting of restricted stock units, according to regulatory filings.
The transactions occurred between August 24 and August 26, with Nonko directly disposing of 9,231 shares at weighted-average prices ranging from $12.5562 to $12.9937 per share. An additional 24,188 shares were sold indirectly through O.N.E. Holdings, LLC at similar price levels. The stock, which closed at $12.67 on Friday, has gained nearly 28% over the past six months.
MediaAlpha, which reported second-quarter revenue of $317 million—exceeding Wall Street’s $300.87 million forecast and up 26% year-over-year—trades at a valuation of $768 million with a P/E ratio of 8.87. Canaccord raised its price target to $17 from $15 while maintaining a Buy rating, while JPMorgan initiated coverage with a Neutral rating and a $15 target.
Following the sales, Nonko retains direct holdings of 823,323 shares, while O.N.E. Holdings, LLC holds 935,361 shares indirectly.
