Global Fashion Group posts first half-year profit in H1 2026

Global Fashion Group (GFG) reported its first half-year profit in the first six months of 2026, marking a turnaround from consistent losses as sales continued to decline.

The Berlin-based online fashion retailer, which operates platforms in emerging markets, posted a net profit for the period, according to internal slides seen by Reuters. The company attributed the improvement to aggressive cost reductions and operational streamlining, which offset weaker revenue trends.

Sales fell during the half-year, reflecting broader pressures in the global e-commerce sector, including reduced consumer spending and heightened competition. Despite the revenue decline, GFG’s management highlighted progress in margin expansion through tighter inventory controls and lower marketing expenditures.

The company, which has faced years of financial challenges since its 2014 IPO, has been under pressure from investors to demonstrate sustainable profitability. The H1 2026 results suggest GFG may be nearing a stabilization phase, though challenges remain in reversing top-line trends.

GFG’s shares, listed on the Euronext Amsterdam, have traded under pressure in recent quarters amid concerns over its growth trajectory. The latest update provides a rare positive signal but does not yet indicate a full recovery.