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Ferrari’s first electric model sells for $40 million at auction

Unique Luce EV prototype fetches record price at Monterey Car Week, exceeding estimates by over 35x. Delivery due in 2027.

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Priya Anand · Equities & Earnings Desk · 18 Aug 2026 · 1 min read
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Ferrari’s first electric model sells for $40 million at auction

A one-off prototype of Ferrari’s first electric model, Luce, sold for a record $40 million at auction during the Monterey Car Week in California, according to event organizers.

The vehicle, estimated to be worth double its $560,000 list price, far exceeded expectations. The final bid represented a more than 35-fold increase over the starting estimate.

The Luce, equipped with a 1,000-horsepower electric powertrain, is scheduled for delivery in 2027. The auction result underscores the strong demand for ultra-exclusive, high-performance electric vehicles among collectors.

Ferrari has not disclosed additional details regarding the buyer or further production plans for the Luce model.

This article was produced with AI assistance and edited by a Finance Review Daily journalist.
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Written by
Priya Anand
Equities & Earnings Desk

Priya covers listed equities and corporate earnings, reading quarterly results and guidance for what they signal about sector health and forward valuations.

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