EXL (NASDAQ: EXLS) unveiled a new brand called "Go Beyond" Wednesday, marking its 20th anniversary as a publicly listed company and celebrating the August acquisition of iMerit by ringing the opening bell at Nasdaq.
The brand refresh, which leadership described as reflecting the company's combination of data, artificial intelligence, industry expertise and enterprise execution, comes as more than 60% of EXL's revenues now come from data and AI-led services. The acquisition of iMerit expanded the company's capabilities in AI model training.
Founded in 1999, EXL has operated as a data and analytics business since 2006. It currently employs approximately 68,000 people across six continents and serves clients in insurance, healthcare, banking and capital markets, retail, communications and media, and energy and infrastructure.
"'Go Beyond' is more than a tagline, it's the standard we hold ourselves to every day," said Rohit Kapoor, chairman and chief executive officer of EXL.
Shirley Macbeth, chief marketing officer, added that the brand "is an invitation to our clients and employees to push the boundaries of what's possible."
EXL shares closed at $35.26, up $0.64 or 1.85%.
